Vitamin C is one of the most-searched skincare ingredients in Pakistan — and for good reason. It's a well-studied antioxidant that helps skin look brighter and more even over time when used consistently with sunscreen. The good news: you don't need to spend thousands of rupees to add it to your routine. Based on what's actually available at Cosmia.pk right now, here are the vitamin C serums (and vitamin C–powered formulas) Pakistani shoppers are picking up in 2026 — all under Rs 500.
Prices below are the current Cosmia.pk listings and may change. Vitamin C products should always be paired with sunscreen during the day, since brightening and UV exposure don't mix well.
Quick comparison: vitamin C serums at Cosmia.pk
| Product | Size | Price (PKR) | Best for |
|---|---|---|---|
| Gluta White Vitamin C Serum | 30ml | Rs 399 | Dark spots & glow |
| KORMESIC 377 VC Acne Removing Whitening Serum | 40ml | Rs 349 | Oily / acne-prone skin |
| Aichun Beauty Carrot & Vitamin E Collagen Face Serum | 30ml | Rs 399 | Dry, dull skin |
| Aichun Beauty Anti Acne Whitening Facial Serum | 30ml | Rs 319 | Budget acne care |
| First Face Vitamin C Soothing Gel | 100ml | Rs 399 | Sensitive skin, summer use |
| Aichun Beauty Egg Face Serum (Collagen & Vitamin E) | 30ml | Rs 399 | Firmness & nourishment |
1. Gluta White Vitamin C Serum for Face Glowing & Dark Spots — 30ml (Rs 399)
This is the most straightforward "classic vitamin C serum" pick on the list. It's positioned for glow and the look of dark spots — the two reasons most Pakistanis reach for vitamin C in the first place. At Rs 399 for 30ml, it's priced for daily use without the guilt. Use 2–3 drops on clean skin before moisturizer, morning and/or night.
Shop Gluta White Vitamin C Serum →
2. KORMESIC 377 VC Acne Removing Whitening Serum — 40ml (Rs 349)
KORMESIC is a popular import brand in Pakistan's online beauty market, and this serum pairs vitamin C with a formula aimed at blemish-prone skin. The 40ml bottle gives you more product per rupee than most serums on this list — a practical pick if your main concern is post-acne marks and uneven tone on oily skin. As with any active serum, patch-test first if your skin is sensitive.
3. Aichun Beauty Carrot & Vitamin E Collagen Face Serum — 30ml (Rs 399)
Not pure vitamin C, but a vitamin E + collagen serum with carrot extract — a nourishing option for dry or winter-dulled skin that still wants antioxidant support. If your skin feels tight or looks tired in Pakistan's dry winter months, this richer-feeling serum is the one to try from Aichun's range.
Shop Aichun Beauty Carrot & Vitamin E Serum →
4. Aichun Beauty Anti Acne Whitening Facial Serum — 30ml (Rs 319)
The cheapest serum on this list. Aichun Beauty is one of the most widely available affordable skincare brands in Pakistan, and this formula targets the two concerns students and young shoppers mention most: breakouts and uneven tone. At Rs 319 it's the lowest-risk way to try an active serum.
Shop Aichun Beauty Anti Acne Serum →
5. First Face Vitamin C Soothing Gel — 100ml (Rs 399)
A gel rather than a traditional serum — worth including because gel textures suit Pakistan's hot, humid months and oily skin types that find serums too heavy. You get 100ml for Rs 399, so it doubles as a light daytime moisturizer layer under sunscreen. If your skin reacts to concentrated serums, a vitamin C gel is a gentler entry point.
Shop First Face Vitamin C Soothing Gel →
6. Aichun Beauty Egg Face Serum — Collagen & Vitamin E — 30ml (Rs 399)
Another Aichun option built around collagen and vitamin E rather than straight vitamin C — included because "firmness and nourishment" is the other half of what people actually want when they search for vitamin C serums. Layer it at night after cleansing for a simple two-step evening routine.
Shop Aichun Beauty Egg Face Serum →
How to use a vitamin C serum (the right way)
- Order: cleanser → vitamin C serum → moisturizer → sunscreen (morning) / moisturizer (night).
- Amount: 2–4 drops or a pea-sized amount is enough for the whole face.
- Sunscreen is non-negotiable: vitamin C brightens, but only sunscreen prevents new dark spots. Skip SPF and you're undoing the serum's work.
- Start slow: if your skin is sensitive, use it every other night for the first week.
- Storage: keep the bottle away from direct sunlight and heat — vitamin C formulas degrade faster in warmth.
Which one should you buy?
- First vitamin C serum ever? → Gluta White Vitamin C Serum (Rs 399) or the Aichun Anti Acne Serum (Rs 319).
- Oily / acne-prone skin? → KORMESIC 377 VC Serum (Rs 349) — plus the gel option from First Face in summer.
- Dry or winter-dull skin? → Aichun Carrot & Vitamin E Collagen Serum (Rs 399).
- Sensitive skin? → First Face Vitamin C Soothing Gel (Rs 399) — lighter and less concentrated.
FAQs
Can I use vitamin C serum every day?
Most people can, once skin is used to it. Start every other day for a week, then move to daily if there's no irritation.
Should I apply vitamin C in the morning or at night?
Both work. Morning use pairs well with sunscreen (antioxidant + UV protection is a strong combo); night use lets it work undisturbed. Pick the routine you'll actually stick to.
How long before I see results?
Honest answer: brightening is gradual. Expect 4–8 weeks of consistent use before judging — and sunscreen daily, or results stall.
Can I mix vitamin C with niacinamide or retinol?
Modern formulas generally layer fine, but if you're new to actives, keep your routine simple: one active at a time until you know how your skin reacts.
Are these serums original?
All products linked here are active listings on Cosmia.pk. Check each product page for brand and size details before ordering.